What Is a Spam Call and How Do They Work? [2025 Edition Guide for Professionals]

Spam calls in 2025 are more advanced: Powered by AI, deepfake voices, and data leaks. Learn how they work, why you're targeted, and the best tools to block them effectively.

June 11, 2025

5 min read

What Is a Spam Call and How Do They Work? [2025 Edition Guide for Professionals]

Let me guess—you’ve been getting a lot of calls lately from numbers you don’t recognize. Maybe you answered a few. Maybe you didn’t.

But either way, the story is usually the same: a robotic voice, a too-good-to-be-true offer, or someone claiming to be from your bank, your telecom provider, or your electricity board.

Welcome to 2025—where spam calls are no longer just an inconvenience. They’re an epidemic.

❓ What Is a Spam Call?

Let’s start with the basics. A spam call is any unsolicited phone call, usually made by telemarketers, scammers, or automated systems, with the intention to sell, trick, or manipulate the person on the other end.

These aren’t just “wrong number” mistakes. They are part of a larger, systematic strategy to:

  • Sell you something you didn’t ask for.
  • Scam you out of money or sensitive information.
  • Waste your time and attention.

In many cases, these calls come from unknown numbers—or worse, spoofed numbers that look local to increase the chance you’ll pick up.

They may even claim to be your delivery service, your bank, or your utility provider.

But 9 out of 10 times, it’s not. It’s a spam call. And the worst part? They’re working smarter than ever before.

🧠 How Do Spam Calls Work?

Spam calls today are powered by technology, especially VoIP (Voice over Internet Protocol). This allows spammers to make thousands of calls per second across the globe for little to no cost.

Here’s a breakdown of how it typically works:

  1. Number scraping: Your number ends up on a list—usually leaked or scraped from a form, database, or social platform.
  2. Automated dialing: A bot initiates calls to hundreds or thousands of numbers using VoIP tools.
  3. Spoofing: The caller ID is faked to look local or familiar.
  4. Robotic or AI voice: Once you answer, either a prerecorded robocall or AI-generated voice delivers a pitch or scam.
  5. Interaction: If you press a button or respond, you’re marked as a “live user” and your number gets added to more spam lists.

This isn’t just mass outreach—it’s targeted psychological manipulation, especially when scammers use urgency, emotion, or fear to push you into acting fast.

📞 What Is a Spam Phone Call in 2025?

In 2025, spam phone calls are more dangerous than ever before. They’re no longer always robotic or badly scripted. Some use advanced AI to hold conversations. Others use deepfake voice tech to sound like someone you know.

Spam calls can now:

  • Use AI to simulate human voices and accents.
  • Reference your location, your past purchases, or even your job.
  • Adapt in real-time, holding seemingly natural conversations.

If you’re wondering “What is a spam phone call now?”—the answer is, it’s a call that’s designed to trick your brain before you even realize it.

🔍 Types of Spam Calls You Should Know About

To understand the risk, it helps to break down the main types of spam calls circulating right now:

  1. Robocalls: Pre-recorded messages pushing insurance, loans, or scare tactics (“You owe taxes,” “Your bank account is compromised”).
  2. Telemarketing calls: Aggressive pitches for services or products, often using auto-dialers.
  3. Phishing calls: Attempts to get OTPs, credit card numbers, passwords, or personal information.
  4. Scam calls: Fake tech support, fake legal notices, or fake lottery winnings.
  5. Debt relief and fake loan offers: “You’ve been pre-approved” tricks that lead to identity theft.
  6. Charity scams: Fake donation requests using emotional language.

Most of these operate with one goal: to either steal your money or steal your identity.

📊 The Alarming Rise of Spam Calls in 2025

Here’s what the data says:

  • According to Truecaller’s Global Spam Report 2024, India saw 17+ spam calls per user per month, with a 24% YoY increase.
  • U.S. users received over 50 billion spam and scam calls in 2024, per Hiya’s Voice Threat Report.
  • The FTC logged millions of complaints about spam calls last year—and most experts agree those are just the tip of the iceberg.

In 2025, the problem is accelerating. With AI and robocall tech more accessible than ever, scammers can scale faster, target smarter, and adapt instantly.

🛡️ How to Stop Spam Calls (What Actually Works)

Here’s the thing: spam calls can’t be stopped 100%. But they can be drastically reduced—if you have the right system.

Here’s what works today:

Don’t answer unknown numbers. Let them go to voicemail.
Use your phone’s built-in spam filters (iOS and Android both offer basic protection).
Install dedicated call screening apps like:

  • Clayo.ai – an AI-first solution that screens, understands caller intent, and forwards only what matters.
  • Truecaller – good for ID and manual blocking.
  • Hiya – a decent option for U.S.-based users.
  • Nomorobo – focused on robocall blocking in North America.
    Report spam calls via DoNotCall.gov or local telecom authorities.
    Never interact with suspicious calls—even pressing “1” or saying “yes” can mark your number as active.
    Don’t share your phone number on unsecured sites, public forums, or sketchy apps.

But the most important thing?

Use AI-based call screening software like Clayo.ai that doesn’t just block calls—it understands what the caller wants and makes real-time decisions for you.

💡 Final Word: You Can Outsmart Spam Calls

We’re not just dealing with cold calls anymore. In 2025, spam calls are part of a global digital scam economy.

But that doesn’t mean you’re helpless.

📱 Clayo is designed specifically to fight this. It’s not just a blocker—it’s a smart AI call screener that:

  • Filters unknown numbers.
  • Screens and understands caller intent in real-time.
  • Blocks spam and scam calls before they ever reach you.
  • Summarizes real calls so you never miss anything important.

If you’re a founder, a creator, or anyone who values their time—your phone shouldn’t be a source of anxiety.

👉 Click here to try Clayo and stop spam calls before they stop your focus.